• A Better Way to Run
    Your Brokerage Business.

    The most robust, intuitive and agent-centric platform on the market.

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  • A Higher Level of Service

    Real-time access to client data, market databases and financial forecasting.

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  • Simple Solutions

    Streamline accounting, deliver actionable information to clients
    and create a repository for your most important data.

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Client Profile

About Us

Mission & Values

Our mission is to deliver the most robust, intuitive, agent-focused, commercial real estate software platform on the market. Our role-based application will drive value and insights for agents, while giving management the real-time data it needs to make more informed decisions around potential firm investments.

In pursuit of this mission, we instill these core values into our work.

  • We believe in simplicity: Simplicity is the ultimate sophistication.
  • We are organized: For every minute spent organizing an hour is earned – let us do the organizing for you.
  • We are always learning: Despite the platform incorporating some of the most successful producers and thought leaders in the industry, we continually strive to adapt the platform to our customer base, adding new features as the CRE business continues to evolve.
  • We want to exceed expectations: Whether its our customer service, our implementation process, or a new value proposition in our application, we know that it’s rarely crowded along the extra mile – we want to live on the extra mile!

Our Story

Realcore Applications is a cloud-based software platform developed exclusively for commercial real estate brokerage firms.

Brothers Rich & Dave Harris, developed Realcore to fulfill a need in their own successful boutique firm in Raleigh-Durham, NC. 

Prior to starting his own brokerage firm, Rich was a top producer at GVA Advantis. He's won the Triangle Business Journal's Award for the highest transaction volume every year since the award's inception, and he consistently grosses $1M+ in annual production.

Before teaming up with his brother, Dave worked in Senior Management roles at several commercial real estate brokerage firms in the Triangle area.  As a seasoned commercial real estate veteran, Dave has worked in nearly all aspects of the industry. 

In 2010, Rich & Dave separated Realcore from their boutique firm and further enhanced the platform for the commercial real estate industry at large.  The platform has been instrumental in differentiating brokers from the rest of the competition with beneficial, effective features that are offered.

*Fun fact: One firm indicated that they increased their landlord portfolio business by over 2 million square feet since actively pitching the Realcore portal feature to prospective clients! Click here to learn more.

Platform Overview

Realcore is a cloud-based software platform developed to manage a commercial real estate firm from forecasting at the individual broker level, to the roll-up of the firm’s P&L to back-end accounting. It features client portals, stores and abstracts all closing files and manages all firm databases making it easy for users to get important data as needed.

 The role-based platform consists of several modules:

Management

Enables Management to monitor the revenue production of the firm in real-time. With a real-time P&L, a manager can run reports on everything accounts receivable to individual production to firm-wide metrics that provide valuable insights to ownership.

Pipeline

Enables agents to better manage their practice and clients. Using the Pipeline tab, brokers can estimate future income, learn who their largest clients are, where they are doing their business, and make more informed decision about their time investments.

Accounting

Enables Accountants or Controllers to close transactions, manage billing, track outstanding balances, and calculate payments. Information can be exported to Excel for further data manipulation as necessary.

Market

Enables all the agents/producers at an office to share information in a virtual staff meeting type of setting. Agents will be able to harness the collective knowledge of the firm in future business pitches and deal negotiations, and the firm will have a running history of these discussions around everything from comps, tenants in the market, and key pieces of information posted by other agents.

Resources

Enables all users access to firm documents in one central repository, often used as an intranet of sorts for commission agreements, marketing materials, templates, handbooks, etc. Gone are the days of riffling through folders and inboxes for form letters and marketing pages. With Realcore, it's all accessible at your fingertips.

Clients

Enables agents to store and organize all client data for easy access. Another great benefit of this module is that it displays prospect and listing data, as well as important dates and reminders. Client access is also available for occupier portfolio work or agency leasing work for an additional cost.

Administration

Enables Management or Administrators to control various settings for the entire firm. Changes made in the Administration page affect other sections of the site, such as the Market page and Pipeline pages.

My Data

Enables Users full control of key data such as Prospects, Projects, Leases, or Contracts directly to their Pipeline. Users are also able to add tasks to their Calendar which ensures efficient follow-up in order to close.

Many clients have shared that Realcore Applications was a compelling differentiator in our pitch and undoubtedly played a role in their selection of our firm.

Doug Cook - Cushman & Wakefield

"Realcore has allowed our team to have a view of our pipeline like we have never had before."

Eric Termansen - Western Retail Advisors

"Realcore has been instrumental in organizing & streamlining our information and processes throughout our 6 commercial offices."

Karl Landreneau - NAI Latter & Blum

"We have been very pleased with Realcore and its ability to allows agents to work at maximum efficiency. This is still my favorite all time operational tool for brokerage management!"

Jennifer Mace - Pacific Commercial Realty Advisors

"Realcore enables independent, boutique companies like York Properties to provide the same level of services, for example information sharing and retention as well as client organization, as any of the large international commercial real estate companies such as CBRE, JLL."

John Kerr - York Properties

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